“Historically, large brand owners—Coca-Cola, UPS—understood the
value of using their vehicles as media assets,” says Tim Boxeth,
business development manager of 3M,
St. Paul, Minn., which makes wrap films, adhesives and laminates. “Over
the last six years, the small- to medium-business owner—the
electrician, the plumber—has come to understand the value of their van,
or five vans, as a media asset.” This also comes in effect largely in the racing world.